The Impact of the Rebranding
Renaming the area as Treasure Coast had a tremendous impact. The beaches soon became a hotspot for divers and beachgoers wanting to score a little of the lost treasure. The effect is still evident today, as adventurers remain coming to Treasure Coast in search of these riches.
The Impact Of The Rebranding
It Was Luck
Both of the men, Jonah and Cole, call this part of Florida their home. This makes it easy for the men to search for lost treasures. They can search in and out of the tourist season. Cole is based in Fort Lauderdale, and Jonah is located in Port Saint Lucie.
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It Was Luck